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How To Elbow Your Way To Page 1 On Google
SEO - The Art Of Fueling Your Online Presence
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Plot twist: Walk-in business is a thing of the past. Relying on this now-obsolete model will most likely fail to raise your brand to the level it deserves. And we’re not factoring in the coronavirus pandemic to boot.
This explains why having a prominent online presence can make a world of difference. Simply put: reach more buying customers online and bring home the bacon. At Occam Digital, we’re here to show you the ropes along with a few craft tips and tricks. With the assistance of our actionable digital marketing service, business owners can come to grips with developing a sound SEO strategy.
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It isn’t news that your competition is going to be restless, doing whatever it takes to get to the top. In order to stay ahead of the race, you’ll definitely want Google’s search results as your ally. Not only that, you need a strategy that connects your content to your business objectives, improving your sales funnel every step of the way.
So if you’re still on the hunt for SEO professionals to boost your business, take a breather! Occam Digital can push your business into the limelight and elbow your website to page 1 on your browser. We’ve got the skills and years of experience under our belt to make Google work for you, and not against you. Lickety-split!
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What may seem like rocket science to some is an everyday thing for us. We’ve been in this business for quite some time now so we’re confident in our ability to deliver a speedy, no BS, custom-tailored service that suits your company’s mission objectives.
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First of all, there seems to be a lot of confusion as to what makes a website search engine friendly (SEF) and what makes it search engine optimized (SEO).
Here’s a quick rundown: SEF uses title and description tags, whereas SEO optimizes those title and description tags to get clicks.
So if you build a search engine friendly site from the get-go, it is highly likely you’ll save a lot of time and money in the future. Not having to go back to re-do what the developer should have done is a blessing in and of itself.
Yes, good content should always be the #1 driver of your search engine ranking. There’s simply no substitute for bonafide quality stuff. Most importantly, we need context, now more then ever.
Put another way: even if you were to produce content that is strictly SEO-oriented and garner some traffic as a result, you’ll most likely fail to inspire loyalty. Without content that resonates with your audience, there is very little relevance and even less authority.
It cannot be stressed enough that SEO isn’t an overnight strategy. The first few months are crucial. This period is often dedicated to making updates to your website and waiting for the search engine spiders to crawl and index the changes.
It typically takes 4-6 months to begin seeing new rankings. This depends on your website, the amount of work it requires, and the crawl frequency of the search engine spiders.
Short answer: yes, you should. Achieving the rankings is only half the battle. Just keep in mind that search engines are constantly updating their algorithms. Put another way, your rankings will continuously fluctuate from one day to the next.
Maintaining current rankings requires the same amount of work and dedication as getting new ones, if not more. Discontinue SEO after you’ve achieved rankings and you can kiss your rankings goodbye.
The answer to this question is based on three things: the type of company, its goals, and key performance indicators (or KPIs).
KPIs can mean many things: increasing traffic to a website or particular landing page, increasing conversions or sales, growing the number of inbound links, driving traffic for a particular keyword phrase, increasing referral traffic, etc.
Never play to the gallery. You’ve got no one to impress but yourself.
Determining the life expectancy of SEO is nothing short of Sisyphean. It truly has a life of its own and its hard to predict.
But to give you a frame of reference, for every click on a paid result in Google, there are 11.6 clicks to organic results. Goes to show, SEO is far from dying out.
Best to leave the Lorem ipsum text here and let you find that out for yourself.
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PPC Services - Locking Onto The Target
The spray'n pray method does very little to ensure your product reaches the right audience. It's like shooting in the dark. Pay-Per-Click Advertising serves to turn the lights on. With a custom PPC campaign, Occam Digital keeps your target front and center, boosting your conversions and revenue.
Web Development - Learn To Communicate
Due to an attention span of about six seconds, getting people to jump on any bandwagon can be a doozy. The real question is: what sets you apart from the rest? With Occam Digital, you can get the whole package—a well-coded, SEO-friendly site that works faster than you can say web development.
Content Marketing - Running A Marathon
Here's the gist: Posting on social media doesn’t count as content marketing. Neither do webinars or e-books. Nor ads. Rather than just getting your face out there, content marketing also calls for storytelling, relatability, and humor. Getting people to know who you are takes time—so buck up!
