Social Media advertising
How to get more Shares and Engagement
Engagement - The Holy Grail of Online presence
Learn About Our Social Media Marketing Strategy
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Having a strong social media presence is a huge marketing plus for any business. Social media platforms (the likes of Facebook, Twitter, Instagram, and TikTok) tend to provide a sizable advantage and increase your reach tenfold. Particularly, the most prominent social media trend to watch in 2021 will be community-focused activity. Groups and building a community around your brand will become a staple tactic as businesses strive to adapt to new market demands.
With the help of our social media advertising specialists, you’ll be able to glean immediate results, connecting your services or products to thousands of potential buyers (and even some who may not yet know they need them). Our social media marketing services will let you reach your audiences in the most targeted and cost-effective way possible.
Make Monthly Budget Wisely
Advertising through the use of social media is one of the most wide-reaching and engaging ways of marketing a service or product in today’s world. Basically, you can spend 3 times less for the same results!
How hard can making ads be? Well the truth is, it’s not that hard at all. The trick is to optimize them correctly so they end up being served to the right people at the right time. Research has shown that a vast majority of social media ads aren’t properly optimized so they end up shooting all over the web and missing their real targets. If you’re looking to grow your business via social media advertising, we’ll make sure to keep your target locked front and center. Remember, the main goal of social media advertising is genuine engagement. Start new conversations with Occam Digital!
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What may seem like rocket science to some is an everyday thing for us. We’ve been in this business for quite some time now so we’re confident in our ability to deliver a speedy, no BS, custom-tailored service that suits your company’s mission objectives.
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It isn’t news that the youth is tech-savvy. Adults ranging from 18 to 34 years old are most likely to use social media when following brands that they support and love.
However, the biggest surge of users on certain social media platforms are actually adults aged 55+.
When creating social media campaigns, think very carefully about what will generate the most clicks and engagement from a specific demographic. Even though older generations are less likely to use social media, you can still think of creative ways to encourage them to follow you online.
Of course not. In a way, every social media platform caters to a specific audience.
Facebook is often conversational, whereas Instagram is visual. Twitter is all about one-line zingers, while Reddit scrutinizes everything. TikTok is mostly for Zoomers, while Whatsup and Viber are big with Boomers.
Choosing the right social network depends a lot on where your audience mingles the most.
Compared to shares and comments, likes have become kind of redundant.
On one hand, yes, they are the basic unit of social media activity. They represent affirmation, approval, solidarity, and even power.
But in terms of business, the thing you really should be gunning for is genuine engagement. The purpose of social media is not to garner as many likes as you possibly can but to engage people and allow them to become a part of your content-generating machine.
Hell yes! Equipping your company with proper community management services can go a long way, and then some.
But before you make any decisions, consider the demand for a social media customer service. Some niches simply won’t require them, whereas some will depend on it as if it’s their very lifeblood.
Keep in mind, though: how you react to customers on social media requires just as much strategy as proactive messaging. And if you can find ways to include your audience in your brand’s creative process, your ship will most likely stay afloat for years and years to come.
It all boils down to word-of-mouth. It’s one of the most powerful tools for influencing purchase decisions on social media.
In fact, 4 out of 5 consumers are likely to purchase an item based on suggestions made by influencers (as well as family and friends).
Business owners would do well to seek out influencers who love to promote or are already fans of your brand. These are typically individuals with a following that mirrors the values you are upholding yourself.
Yes, stories are taking the world by storm and are a powerful tool to keep your audiences engaged on a daily basis. For instance, daily active Instagram Stories users clock in at 500 million!
They play a vital role because they help categorize and contextualize your social media activity. Not only that, hashtags have the power start movements if utilized accordingly.
Take for instance Twitter. Tweets with 1-2 hashtags see, on average, around 21% more engagement.
More than half of the world population is using at least one social media platform. Not only that, creating an account on each and every one of them costs nothing!
So when we build our client proposals, we use these evolving insights to help guide your strategy.
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