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Each year, we hear how web design trends promise to usher us into a world only seen in science fiction movies. And yet, the 2021 predictions are quite the opposite.
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Creating a website is supposed to be a fun and engaging experience, especially if it’s your first official one. But you have to keep your expectations realistic. Sometimes website owners are hell-bent on putting every possible feature on one page. Sometimes they want too much with very small budgets. Sometimes the client has no plan whatsoever.
All this can lead to what we like to call “a swing and a miss.” Our suggestion is to let the pros do what they are schooled to do. Web design may seem simple on paper but it actually takes a lot of experience to make it look that seamless.
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What may seem like rocket science to some is an everyday thing for us. We’ve been in this business for quite some time now so we’re confident in our ability to deliver a speedy, no BS, custom-tailored service that suits your company’s mission objectives.
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First things first, you don’t. Not necessarily. Maybe you just need to make a tweak here and there so that visitors can better navigate your website.
Then again, maybe you need a complete brand overhaul. If that is the case, our suggestion would be to define what caused you to make the leap and convey that to the web design team you plan on collaborating with.
Tip: Rather than keeping a watchful eye on every pixel, it’s best to approach the redesign issue with what inspired you to go into business in the first place. True-blue designers know how to visually emote their clients’ drive and sensibilities.
All these questions serve one noble purpose: to help guide our designers in creating a website that works both for you and your customers.
Without this, the design possibilities are basically limitless. It cannot be stressed enough how important it is to define what you DO and DON’T want your future website to portray. This ensures that you are at peace with the final outcome without having to try out a bevy of designs.
Just remember one thing: consider striking a balance between user experience and esthetics. Your website shouldn’t be difficult to navigate, let alone visually unappealing.
Every brand should host a website, sure, as long as it isn’t some shiny bauble that “aimlessly floats in cyberspace.”
Defining its specific purpose in order to properly serve your brand is a MUST. Whether it’s to inform visitors, entertain, redirect, or allow them to make a purchase—these things need to be set in stone.
And remember, your website should serve your customers first and foremost! Always keep them in mind front and center when establishing the website’s function.
Without identifying your ideal audience, there can be no guarantee that your website will fit the bill. That’s why we calculate numerous factors before making any redesign decisions, such as demographic data, tech-savviness, search intent, personal goals, pain points, the stage of purchase decision-making, etc.
If you haven’t yet researched and identified your buyer personas, now might be the perfect time to start.
Besides asking them how their day is going, there’s probably a million other questions you can ask a designer.
If we were to try and narrow everything down to just one crucial question, it would be this: Will you review my existing website prior to building a new one?
If a designer is genuinely interested in helping you get what you need, he or she won’t necessarily try to convince you to build a new website. Sometimes, making a few tweaks to your current site is all it takes to switch things up.
Nowadays, it’s easy to make a good website. But what makes a website great are these 10 following qualities:
Easy navigation, appealing visuals, relatable content, sound SEO, seamless interaction, information accessibility, intuitive interface, recognizable brand, quick turnaround time, and high conversion rate.
Not necessarily. This is not to say that custom-tailored sites aren’t worth your time. On the contrary. Expressing your individuality is paramount in certain industry niches.
But sometimes simply selecting an existing template is more than enough to overhaul your website. After all, today’s ready-made designs are a-plenty and brimming with quality. The only thing that will separate you from the rest is the context you assign it.
Regardless of your industry niche or target audience, usually there are 4 staple features that can make or break a website.
- Call To Action (CTA) buttons
- Live chat
- Social media integration
- Responsiveness or cross-browser compatibility
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