PPC for Small Business: How to Get More Leads Without Wasting Budget
You’ve probably heard of PPC. Maybe from a colleague, a marketing agency, or while looking into ways to grow your business online. You know it involves paid ads and search engines, but what it actually does for a business like yours might not be fully clear. PPC, or pay-per-click advertising, is a way to reach […]
PPC Audits: How We Turn Ad Reports Into Revenue-Driving Strategy
You’ve got PPC reports, dashboards, and performance metrics. But are they helping you make better decisions, or just giving you more numbers to sort through? For many business owners, PPC can feel like a black box. You see the spend. You see the clicks. But whether those clicks are translating into real business value isn’t […]
How PPC and SEO Work Together to Grow Your Business
You don’t need to choose between long-term or short-term results. When used the right way, SEO and PPC are not competing strategies. They’re partners. That’s where synching SEO and PPC comes in, and where the real growth happens. If you’ve heard the terms PPC and SEO, you already know they’re important for getting your business […]
Quick Wins for SEO – How to best rank sites
All of us who work in the field of SEO sooner or later encounter the same problem – how do we achieve results quickly? In all other spheres of marketing, you can more or less easily see the fruits of your labor, but SEO always has that “long haul” aspect to it was something where […]
Position Zero blog post
SEO is an industry and career choice with a lot of character. That might be the reason why I’ve been in this field for so many years, but I’ve always seen SEO as a completely different animal when compared to other spheres of digital marketing. It’s both technically demanding and creative, connected to all spheres […]