Client Overview:
Industry: Financial Services (ETF provider & investment broker)
Markets: 16 European countries
Goal: Retain and grow SEO visibility during a complex website migration and redesign
This client — one of the largest ETF providers in Europe — was preparing for a full website redesign and CMS migration. They needed to ensure their new site wouldn’t just look good, but also perform well in search engines.
Key challenges included:
With competitors holding long-standing domain authority, thousands of backlinks, and strong traffic footprints, the pressure was on to get this right — fast.
To address these complex needs, we followed a six-step consulting and implementation plan:
Technical SEO audit, with a focus on Angular and crawlability
Angular is a powerful front-end framework, but Google often struggles to index content rendered client-side. SEO performance suffers if server-side rendering is not implemented. We needed to ensure full visibility across all markets and content types.
With 16 different market versions, correct hreflang implementation became mission-critical. Improper tagging could result in content not being shown to the right regional audience — or worse, penalized for duplication.
Due to legal and compliance requirements, the site had to split into two segments:
Each section would target overlapping keywords, so we had to design a URL and content structure that prevented cannibalization and preserved topical authority.
To solve rendering issues, we implemented server-side prerendering using:
This ensured both users and Google received fully rendered content instantly.
We built a legal-compliant yet SEO-friendly URL framework that:
Given the competitiveness of the financial services industry, link building was critical.
Phase 1: Topical Relevance
We used Ahrefs’ Link Intersect tool to identify and replicate competitor backlinks for authority parity.
Phase 2: Domain Authority Acceleration
We built homepage links using branded anchor text through a controlled PBN to quickly strengthen trust signals.
Despite the high-risk nature of CMS migrations and JS frameworks, the client saw immediate and measurable improvements post-launch:
If you’re in the financial sector — or any highly regulated, competitive market — your SEO success hinges on strategy and precision. A redesign or migration doesn’t have to mean lost traffic. With the right technical setup and execution, it can actually be an opportunity to gain ground.
This project proves that even under rigid legal and structural constraints, SEO growth is possible.
Whether you’re launching a new multilingual site, restructuring for compliance, or migrating to a new CMS, our team helps protect — and improve — your search visibility every step of the way.
Book a consultation and let’s talk about your goals.
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